October 25, 2009

McDonald's Commercial

McDonald's has a new commercial that bothers me. A man walks around holding one dollar in his hand asking what he can get for it and is told at a variety of places that he can't get anything. Then he goes to McDonald's where he is informed of all the wonderful choices on the Dollar Menu. The man happily hands over his one dollar. Make a note. It was one dollar. We see pictures of food and then the commercial ends with the man at a table eating. He's eating a McDouble, but on his table is also a drink and a yogurt parfait. He handed the worker one dollar, but he has three dollars worth of food. I don't know why this bothers me but if does. It's like when a car commercial shows you a car loaded with features and gives you the price only to tell you in the fine print that all those features shown are not included in the price.

The man either had more money, which sort of negates the entire commercial being about one dollar, or he stole the extra food. Neither one seems like great marketing to me.

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